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M&C Saatchi

July 29, 2015

PORTFOLIO

HOW WE MADE IT

 

Our studio were commissioned by M&C Saatchi Sport & Entertainment to designa portfolio site that
combined tweets and agency news with case studies.The result was a big success, driving new business and winning several awards.

MOODBOARD

all in or nothing

USER JORNEY

ON EVERY DEVICES

 

 The site works seamlessly across tablets, mobile phones and

laptops, resizing content in real time faster than you can flip an iPad.

Playing fashion

July 29, 2015

Playing fashion

Playing Fashion asked us to design and build a fashion blog with an editorial feel.
The site launched in 2013 and has been updated on an almost daily basis with beautiful
features  comissioned by editor and  fashionista Robert Mishchenko.

Parfum

July 28, 2015

Unlike the presentation, interaction with data deals with all of the dialogs, customizations and preferences and their influence on the interface. While we usually see the month or week views of our calendars, the real magic always happens in the dialogs. Being able to quickly find the right time slot, creating an event, setting all of its parameters (such as attendees or location) and, finally, getting reminders that are perfect for you — all of these are what make a calendar useful.

 

Carine Marque

July 28, 2015

If you’re pressed for space and clarity, using black for general interaction works well because it integrates in the system bars and lets you focus on the content, especially when the colors are defined by the user. Also, focusing on the user’s physical abilities and mindset is paramount for a good experience.

One thing we underestimated, despite intense research and good progress on the presentation side, was the hardcore user’s need to customize their calendar experience down to the tiniest detail (for example, changing the font’s transparency). Only after this initial UI exploration did we realize how much work would be needed — not only to implement the design suggestions, but also to customize everything.